Music producer Jam Master Jay’s Riddim of The Gods project has successfully hit a million views on leading streaming platform, Boomplay.
This makes the Xtra Large record label boss the first producer to hit that number of streams with a self-made project.
1 million streams by a Producer on a platform like Boomplay, whose majority of users are based in Africa, means having a good reach with his first audience base. This deserves to be celebrated.
“Riddim Of The GODS (ROG)”, an aggregated music project he sparked in 2019, following successful single Riddims from 2009, to unearth budding artistes and as well as add value to mainstream musicians, has become a household project all stakeholders in the music industry anticipates every year.
The maiden “ROG” edition he championed in 2019, where he hosted over 32 Ghanaian musicians on a 5-part Riddims album, initiated a partnership with Africa’s biggest music streaming platform, Boomplay.
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