Nigerian singer Adekunle Gold has raised concerns about the way rising talents are being groomed in the music industry, pointing to a lack of proper preparation as the reason many promising acts fade out quickly.
He shared his thoughts while reflecting on the short-lived careers of some emerging artists who record one successful song and then disappear.
According to him, a single hit does not guarantee longevity, noting that many young artists become complacent after a label gives them money, believing they have arrived. He stressed that success requires more than a chart-topping record, pointing to the importance of learning how to perform on stage, handle media interviews, and carry oneself as a professional.
He added that self-development is critical, urging artists to take responsibility for their own growth.
He said:
"What is lacking now is artist development. A lot of new artists now have one major hit, and they are gone. Maybe a label has given them some money, and they start to feel on top of the world."
"You don't know how to perform, you don't know how to answer interview questions and even how to be an artist, aside from just having one major hit."
"I think that's one thing that is very important now. Artists have to develop themselves."
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