MTN Ghana has begun the celebration of its 9th annual Ashanti regional festival dubbed 'Ashantifest.'
The month-long celebration, from 30th April – 31st May, is aimed at celebrating MTN’s customers in the Ashanti region.
The regional festival started with the Customer Outreach Day and MTN Music Festival.
The music festival will bring together celebrated artists across the country, with key performances by Sarkodie, Rex Omar, and Okyeame Kwame.
MTN staff also went out to interact with customers in the markets in the region and in other parts of the country.
Other exciting, life enriching activities to be rolled out across the region during the festivities include the following Kotoko pitch handing over, media and Stakeholders’ forum, official opening of new MTN Service Center in Kumasi, health walk & medical screening, data/device activation, device bazaar and movie mania.
Speaking at the launch of the 2019 Ashantifest, the Corporate Services Executive Sam Koranteng said, MTN created Ashantifest nine years ago to celebrate the people of Ashanti Region..
He added that this year’s festival is very unique because it coincides with the 20th Anniversary celebration of His Majesty, Otumfuo Osei Tutu II.
"This significant event in the calendar of Asanteman allows us to celebrate the rich cultural heritage of Asantemen as we deepen customer relationships and foster business connections and growth,” Mr Koranteng noted.
He added “particularly, with the business declaration of 2019 as the Year of the Customer, we are committed to make it as exciting at all touch points.”
Ahead of Ashanifest, and in support of the development in the Ashanti region, MTN recently commissioned a Palm Oil Processing Center for the people of Juaso and also donated an amount of Ghc100,000 towards the ongoing 20th anniversary celebration of Otumfuo Osei Tutu II.
Through the creation of the MTN regional festivals, the Ashanti region has benefitted from a lot of life-enriching projects which are brightening the lives of a larger number of the populace.
Some of the projects include the Oweriman dormitory block, Juaso – Nkyesa Basic School, Fomena Male and Female Ward and an ICT Center for Akyawkrom among many significant others.
Ashantifest is one of several regional festivals designed by MTN across the country to acknowledge and promote the rich culture of the communities in which the company operates.
Other regional festivals include Koftownfest (Eastern Region) Twin City Fest (Western Region), Suncityfest (Brong Ahafo Region) and Savannafest (for the Northern and Upper East/West Regions).