Vitamalt, Powermalt repositioned on the Ghanaian market

Accra, Mar. 15, GNA - In an effort to recapture the Ghanaian market, Royal Unibrew, a brewery based in Denmark which is the manufacturer of Vitamalt, Powermalt and Faxe Beer have re-launched the three products on the market.

The re-launch of the three products was also to position them to compete better with similar products already on the market.

Speaking during the launch of the products, Mr Wissam Raad, Managing Director, Otis McAlester-Ghana, main distributor of the three products in Ghana, said the company has started investing in new facilities at its head offices in Accra, Kumasi, Takoradi and would soon open another distribution centre in Tamale.

He said this would not only help them serve the Ghanaian market better, but would also help to generate employment.

He said the three brands were also doing well in Nigeria and would also endeavour to get more wholesalers and distribution depots across the country to make the products readily available.

'We will also come with great products, good pricing and promotions to make us compete effectively in the country', he said.

Mr Kenneth Hansen, Marketing Manager I/C malts, Royal Unibrew, said apart from Ghana and Nigeria, the Vitamalt was already common on the Caribbean and the US markets 'while Powermalt is only focused on the African market'.

Mr Yesper Dalby, Marketing Manager I/C beer, said due to its strong brand, Faxe Beer has been on the Ghanaian market for the past three years.

'The beer has also been successful around the world due to the richness of its taste and quality', he said.

Mr Kwamena Van-Ess, Former Director, Food and Drugs Authority, appealed to Royal Unibrew Denmark to establish a branch or a brewery in the country so that they could produce their products here and create more jobs for the youth.

He said everything about the three products were clear indications that they had been made to meet international standards.

GNA