CII Ghana President calls for action to boost insurance uptake as industry players meet in Kumasi

The President of the Chartered Insurance Institute of Ghana (CIIG), Solomon Nii Amah Lartey, has called for a stronger link between insurance awareness campaigns and actual insurance uptake, stressing the need for the industry to translate public education into tangible benefits for Ghanaians.

He made the remarks in an interview with newsmen on the sidelines of the 2026 Educational Conference and Annual General Meeting of the Chartered Insurance Institute of Ghana in Kumasi on Wednesday, November 4, 2026.

The five-day conference, running from November 3 to 7, is being held under the theme: “Closing the Gap: From Awareness to Action in Building an Adaptive Insurance Industry.”

According to Mr. Lartey, the conference is intended to examine whether the industry's numerous public awareness programmes are translating into increased demand for insurance products and greater protection for the Ghanaian population.

"What we intend to do now is to make sure the awareness that we are creating is translating into real insurance take-up on the market," he stated.

He observed that despite the various awareness initiatives undertaken by industry players, insurance penetration in Ghana remains approximately one per cent, raising questions about the effectiveness of public education and its impact on actual insurance subscription.

He explained that the conference would provide an opportunity for stakeholders to examine whether insurance awareness programmes are being properly implemented and, more importantly, how they are translating into increased insurance uptake and benefiting ordinary Ghanaians.

Touching on agricultural insurance, Mr. Lartey urged individuals and businesses engaged in both large- and small-scale agricultural projects to obtain insurance coverage to protect their investments against potential risks.

He emphasised that farmers and agricultural entrepreneurs should not delay in securing insurance, particularly as several insurance companies in the country offer agricultural insurance products.

He further called on insurance companies and practitioners to uphold high standards of professionalism in their dealings with clients, stressing the importance of maintaining public confidence in the industry.

On regulatory compliance, the CIIG President acknowledged the efforts of the National Insurance Commission (NIC) in addressing fraudulent insurance activities and ensuring that operators within the industry comply with the required standards.

He also disclosed that the Institute was strengthening its internal monitoring mechanisms to ensure that insurance practitioners operating in Ghana are duly documented and recognised by the CIIG.

According to him, the Institute has measures to discipline members who engage in professional misconduct, including removing them from its membership, a move that could affect their ability to continue practising in the profession.

The 2026 Educational Conference and AGM has brought together insurance professionals, corporate institutions, financial organisations and other industry stakeholders to exchange ideas and explore practical solutions to strengthen Ghana's insurance sector.

With its focus on moving from awareness to action, the conference seeks to encourage innovation, improve professional standards, expand insurance coverage and build an adaptive industry capable of responding to emerging risks and the changing needs of Ghanaians.