Pink X campaign to offer treatment support to three women after breast cancer screening

Kidsville says it will seek treatment support for three women who may be diagnosed with breast cancer during its Pink X campaign on October 31, as organisers call for more Ghanaians to turn breast cancer awareness into action through screening.

The campaign will offer free breast, dental and vision screening, alongside free massage, music, games and activities for children. It will take place at Untamed Empire on Spintex Road in Accra from 10 a.m. to 6 p.m., with free entry.

Solomon Kwabena Agyeman, Head of Subsidiary at Jay Kay Industries, said women whose screening results raise concerns would be referred to St Michael’s Specialist Hospital for further assessment and follow-up. The hospital will select three women who need treatment based on clinical considerations, after which organisers will seek support from partners to help them through their treatment.

Agyeman said the campaign was designed to address a gap in breast cancer awareness efforts: women may know about the disease but still avoid screening or struggle to afford care after a suspicious finding. He said the initiative would continue beyond the October event, rather than end with the month’s awareness activities.

Media personality and lawyer Naa Ashorkor, who is leading the campaign, said awareness alone was insufficient if people did not take steps to get screened. She cited fear of hospitals and childcare responsibilities among the reasons some women delay screening, and urged families to attend together. She also stressed that men can develop breast cancer.

Breast cancer survivor Pokua Annor-Williams shared her experience of discovering an unusual change in her breast when her youngest child was six months old. Although she initially thought the change might be related to breastfeeding, further tests confirmed cancer. She underwent surgery, chemotherapy and radiation treatment.

Annor-Williams urged women to seek medical attention promptly when they notice unusual changes, saying breast cancer is not automatically a death sentence. She also highlighted the financial burden of treatment, including tests, hospital visits and follow-up reviews.

The Pink X campaign is organised by Kidsville with support from Jay Kay Group and health partner St Michael’s Specialist Hospital. Organisers are inviting families, friends and community groups to attend the October 31 event and take advantage of the free screening services.