Macfrut Expo 2026 in Italy: Esther Kyerewaa Twumasi takes agribusiness innovation to global stage

Ghanaian agribusiness entrepreneur and founder of SkinVive, Esther Kyerewaa Twumasi, is representing Ghana on the global stage at the Macfrut Expo 2026, currently underway in Rimini.

Recognised as one of the world's leading international exhibitions for the fruit and vegetable sector, Macfrut brings together industry leaders, innovators, investors, and agribusiness stakeholders from across the globe.

The event serves as a hub of cutting-edge agricultural technologies, value chain innovations, and strategic partnerships shaping the future of food systems.
Esther is attending this global expo on the ticket of the E4Impact Foundation, a renowned organisation committed to supporting high-impact entrepreneurs across Africa and beyond.

Global agribusiness ecosystem
Her participation reflects not only personal achievement but also a growing recognition of Ghanaian-led innovation within the global agribusiness ecosystem.
At the expo, Esther is currently exhibiting SkinVive, a Ghanaian enterprise that transforms cocoa pod husk waste, often discarded as an environmental burden, into natural, chemical-free skincare products.

Through this innovative circular economy model, SkinVive is addressing two critical challenges: creating additional income streams for cocoa farmers and meeting the rising global demand for sustainable, organic skincare solutions.

Speaking from Rimini, Esther emphasised the significance of the moment, saying, “Being here is a powerful reminder that African innovation belongs to the global stage.

“SkinVive is not just a business, it is a solution that connects agriculture, sustainability, and beauty while empowering farmers, especially women,” she said. Exposure

Her participation also highlighted the importance of global exposure for African entrepreneurs, particularly women in agribusiness.

As the founder of the Miss Agriculture Ghana Initiative and co-founder of the Chamber of Women in Agribusiness Ghana, Ms Twumasi has consistently championed youth and women empowerment through agriculture, mentorship, and enterprise development.

By showcasing SkinVive at Macfrut, she is not only promoting a product but also telling a larger story, one of innovation driven by local challenges, sustainability rooted in indigenous knowledge, and the transformative power of agribusiness in Africa.

As global conversations increasingly focus on climate resilience, sustainable production, and inclusive economic growth, Ms Twumasi's presence at Macfrut 2026 positions Ghana as a key contributor to these discussions.

---Graphic Online