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How Ghana’s Dirty Caffeine Business Is Fueling an Unseen Public Health Crisis - Report by Accra Street Journal

How Ghana’s Dirty Caffeine Business Is Fueling an Unseen Public Health Crisis - Report by Accra Street Journal
TUE, 22 JUL 2025

Caffeine is no longer just your morning pick-me-up as research by Accra Street Journal Team led by Samuel Kwame Boadu. In Ghana, it has quietly morphed into a booming — and often unregulated — industry. Beneath the glossy marketing of energy drinks and so-called herbal tonics lies a concerning public health blind spot: excessive caffeine consumption, aggressive imports, and a weak regulatory framework that is allowing a potential crisis to brew.

Caffeine’s Hidden Footprint
Energy drinks — from international giants like Monster and Red Bull to local brands such as Rush, Storm, and Run — now line almost every kiosk shelf in Accra and Kumasi. These products are aggressively marketed, particularly to young adults, drivers, sports athletes and students. Yet many Ghanaians remain unaware of the caffeine content in each bottle or sachet as researched by SKB Journal with our team. Perhaps you should read an article published by SKB JOURNAL titled “How Unhealthy Are Energy Drinks in Ghana? A Look Behind the Buzz”

A 2017 paper by the African Journal of Food, Agriculture, Nutrition and Development sighted by Samuel Kwame Boadu highlighted that energy drink consumption among Ghanaian youth was becoming a growing public health concern due to high caffeine levels and lack of consumer knowledge. According to their findings per given to Accra Street Journal Team, some local energy drinks contain up to 160mg of caffeine per serving — more than a double espresso.

Who Is Importing It?
The Ghana Revenue Authority (GRA) classifies most energy drinks and caffeine-containing products under general beverages, making it difficult to track caffeine imports specifically. However, market research by Euromonitor International estimated Ghana’s energy drink market to be worth $56 million in 2023, a significant rise from under $10 million in 2015.

Much of the caffeine consumed in Ghana is imported, either as an ingredient in energy drinks or as part of dietary supplements. Importers range from registered beverage companies to independent traders using informal supply chains. This makes enforcement of dosage standards and labeling even more difficult.

Is It Regulated?
The Food and Drugs Authority (FDA) Ghana requires registration of all caffeinated beverages, but experts say enforcement is spotty. While the FDA mandates labeling, there is no upper limit for caffeine content in energy drinks, unlike the EU which caps it at 320mg per litre, or the US FDA which requires clear disclosure above 200mg per serving.

In 2018, the FDA briefly suspended the licenses of several herbal drinks after they were found to contain caffeine and sildenafil (Viagra) without proper labeling. Yet the products quietly returned to market, repackaged and rebranded, raising concerns about loopholes in enforcement.

What Health Experts Are Saying
Dr. Paul Nsiah, a clinical pharmacologist at Korle Bu Teaching Hospital, warns of caffeine dependence in Ghana’s youth. “We are seeing more young adults coming in with symptoms of insomnia, palpitations, and even anxiety — all linked to chronic energy drink consumption. It’s not just coffee anymore. It’s a culture of chemical performance.” he briefly told a reporter of Accra Street Journal

A 2021 review published in The Pan African Medical Journal found that in several African countries, including Ghana and Nigeria, there was a spike in emergency cases involving elevated heart rate and high blood pressure directly linked to caffeine overdose, particularly from energy drinks.

The Influence of Culture and Misconceptions

Caffeine has also become entangled with social myths. Taxi drivers are known to drink multiple bottles during night shifts, believing it will “boost virility” or “keep the body warm,” as captured in a 2022 informal study by University of Ghana sociology students. The report noted that over 68% of surveyed drivers consumed more than one energy drink per night, unaware of its cumulative effects.

What Needs to Change
The Ghanaian government, through the Ministry of Health and the FDA, must begin by tightening caffeine labeling laws. Every beverage, tonic, or supplement with caffeine must disclose the exact amount per serving — in bold — with accompanying health warnings.

Secondly, importers and local manufacturers must be held to global caffeine limits. This will require an overhaul of beverage classification systems at the ports and consistent post-market surveillance.

Lastly, the Ghana Education Service (GES) and Ghana Health Service (GHS) should launch targeted public awareness campaigns on the risks of excessive caffeine use, especially in schools and lorry stations.

Conclusion by Samuel Kwame Boadu (Founder & Editor-In-Chief)

Caffeine is legal. But legality doesn’t mean safety — especially when it’s sold in unregulated volumes, marketed to the most vulnerable, and imported under broad beverage codes. Ghana needs a clearer caffeine policy before its casual consumption becomes a national crisis.

References:

  • African Journal of Food, Agriculture, Nutrition and Development (2017)
  • Euromonitor International Report: Ghana Energy Drinks Market (2023)
  • Food and Drugs Authority Ghana Public Notices (2018–2024)
  • The Pan African Medical Journal: “Health Effects of Energy Drinks in African Youth” (2021)
  • University of Ghana Sociology Dept. Informal Study (2022)

This editorial was first published on Accra Street Journal as "The Dirty Business of Caffeine in Ghana — Report By Accra Street Journal" and written by Samuel Kwame Boadu

Samuel Kwame Boadu
Samuel Kwame Boadu, © 2025

Entrepreneur | Digital Marketer & Strategist | Contributor on Business, Health, Sports & Innovation in Ghana. More Samuel Kwame Boadu is a Ghanaian entrepreneur, media publisher, and digital marketing strategist. He is the founder and CEO of SamBoad Business Group Ltd, which includes subsidiaries in media, digital marketing, logistics, and courier services such as SamBoad Publishing, SamBoad Media Consult, and SamBoad Express.

As Editor-in-Chief of Accra Street Journal (ASJ) and The High Street Business (THSB), Samuel leads publications focused on entrepreneurship, business insights, and economic development. He has trained over 1,700 professionals, consulted for numerous companies, and implemented programs that create jobs and empower young Ghanaians.

His work has earned him nominations for the 40 Under 40 Awards (Entrepreneurship & Business), GhanaWeb Excellence Awards (Media & Communication), and Young Achievers Summit Awards. He has also been featured internationally as a disruptive young entrepreneur by Yahoo Lifestyle, Thrive Global, Influencive, and Disruptive Magazine, further highlighting his influence in Ghana’s media and business sectors.

As a writer on Modern Ghana, Samuel brings a consultant’s voice to journalism. His articles are not only informative but also solution-driven, tackling issues such as Ghana’s insurance penetration gap, healthcare access, business growth strategies, sports insights and the digital economy. He has a knack for breaking down complex subjects into clear, relatable insights—earning him recognition as both a storyteller, digital marketing expert and thought leader..

For Samuel, writing is more than reporting facts—it’s about shaping conversations and driving change. He believes journalism should inform, challenge, and inspire readers to take action, whether in business, career, or personal life.

📌 Follow Samuel Kwame Boadu on ModernGhana for authoritative editorials, deep dives, and thought-provoking commentary on Ghanaian and African business, digital marketing, health, and innovation landscapes. Follow Samuel Kwame Boadu too on all socials with name Samuel Kwame Boadu or @iamsamboad
Column: Samuel Kwame Boadu

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