
The NPP Loyal Ladies, a vibrant volunteer group, have played an essential role in the New Patriotic Party’s (NPP) political campaigns over the years since 2016. As the 2024 elections concluded, it is unfair to attribute the party's loss to these dedicated women. Volunteer groups like the Loyal Ladies mobilize grassroots support, amplify campaign messages, and bring an energetic, personal touch to political activities. Their commitment to the party's vision cannot be understated, and their contributions have undoubtedly bolstered NPP’s electoral successes in the past. Blaming them for the 2024 outcome risks undermining the value of volunteerism in political campaigns.
The primary reason for NPP's loss lies in the political dynamics of incumbency fatigue. After two terms and eight years in power, electorates in Ghana—and globally—often lean towards change, regardless of a government’s accomplishments. This natural political cycle, coupled with prevailing economic challenges, created an environment ripe for opposition gains. It is crucial to acknowledge that these systemic and situational factors played a more significant role in the election results than the efforts of any individual or group within the party. NO PARTY WILL BE IN POWER FOREVER
I have also seen people unfortunately, attacking key party leaders and National Executives. I understand if you have a personal agenda against them, and you want to remove them for your own political reasons, that is fine, because we are in a political space.
What we should know is that Dr. Mahamudu Bawumia, the party’s flagbearer, Dr. Matthew Opoku Prempeh, the running mate, and the National Executives, poured their energy and expertise into the campaign. Their dedication to NPP's vision and tireless work to reach every voter must be applauded. While human efforts are never perfect, it is clear they did their utmost for the party, often under challenging circumstances. Rather than apportioning blame, the party must celebrate these individuals and groups for their contributions and reflect on collective strategies for future success.
Moving forward, NPP must begin its 2028 campaign preparations early, drawing lessons from 2024 to strengthen the party’s appeal. Supporting the flagbearer and running mate with robust resources and innovative strategies will be vital. Additionally, enhancing internal party cohesion, fostering transparency, and addressing policy gaps are areas where improvement can bolster the NPP’s chances in subsequent elections.
We should rather endeavour to empower volunteer groups like the Loyal Ladies, and the party should integrate them more effectively into the main campaign machinery. Providing regular training, logistical support, and platforms to contribute to strategic planning can enhance their impact. Recognizing and rewarding their efforts will also boost morale and encourage sustained commitment. With these steps, the NPP can forge a more unified and resilient campaign in 2028, building on the strengths of its loyal supporters and addressing the challenges of the past.
By Albert Opare. (Member of the NPP Suhum Constituency)



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