'My popularity soared after Asantehene’s endorsement, brought in some corporate shows' – Kofi Kinaata

Ghanaian highlife artiste, Kofi Kinaata, has revealed that his popularity in Kumasi has soared following an endorsement from the Asantehene, Otumfuo Osei Tutu II.

In an interview with NY DJ on BTM Afrika, the multiple award-winning musician said the Asantehene's public recognition of his work has greatly boosted his career, resulting in increased streaming figures, social media engagement, and new corporate performance opportunities.

“Kumasi is becoming a hotspot for me, especially since the endorsement came. The endorsement did a lot for me. It brought in some corporate shows, and my numbers also increased,” Kinaata said.

The Asantehene, during a Ghana Bar Association event in September 2024, singled out Kinaata's hit song 'Susuka', praising its message of appreciation, humility, and wisdom.

Otumfuo Osei Tutu II, highlighted the song as an example of the richness of Ghanaian music and urged citizens to uphold values of gratitude and contentment.

Since then, Kofi Kinaata's influence in the Ashanti Region has grown significantly, with fans and industry players alike recognising the impact of the royal endorsement on his career trajectory.