COLUMNIST: UGOCHUKWU UGWUANYI

Ever wondered why several substitute brands displayed on the same grocery store shelf have different price tags? It rsqu ...

This synchronicity between Pastor Chris Oyakhilome of the LoveWorld Nation and erstwhile Nollywood sensation Evangelist ...

Although almost indigenous to development studies, sustainability initiatives, donor projects, and programme reports, Mo ...

The above caption communicates two implicit claims that can be taken to the bank. First is that Nigeria is under the yok ...

People are usually skeptical of organisations - a disposition that lingers until they rsquo;ve sized up and approved of ...

While you wonder whether the Almighty can ever be perturbed by anything, kindly suffer the caption as couched for contex ...

It takes earning stakeholders rsquo; trust for an organisation to influence their actions and dispositions. Communicatio ...

Shouldn rsquo;t a pastor 39;s comment exalt Christ rather than detract from His glory? There is hardly a better exempli ...

Without sounding disparaging or chipping away at their expertise and illustrious professional backgrounds, many a Nigeri ...

Public relations is persuasion, simplicitas The practice exists to subtly influence perception. Persuasion is the art o ...

You may have observed that the impulsive reaction of people in extremely vulnerable situations is a frenetic call on the ...

Just like calling someone rsquo;s name often makes them look your way, there rsquo;s hardly a better way for brands to s ...

The body of Christ (read: the Church) isn rsquo;t immune to toxicity, no pun intended. The contemptuous taunt, ldquo;Ye ...

The dawning of the Golden Age of Strategic PR indicates that the public relations module, which quietly moulds organisat ...

Deafening silence That rsquo;s what religious organisations get away with amid public scrutiny - something corporates c ...

The job of the public relations department is made difficult when it rsquo;s left to defend what it didn rsquo;t decide. ...