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September 14, 2010 | Business

THE CHALLENGES OF EFFECTIVE COMMUNICATION IN SMALL BUSINESSES IN GHANA

THE CHALLENGES OF EFFECTIVE COMMUNICATION IN SMALL BUSINESSES IN GHANA

The issue of communication has been a challenge to small businesses. This has hindered small businesses from responding to diversity of issues of immediate challenges with their clients and customers as and when they emerge (Barrett and Burgess, 2008). This gap requires action to be taken by assessing and bridging the capacity of small businesses. Research work in the area, has also largely centered on the role of communication rather than effectiveness of the communication channels such as press statement, advertiser's announcements, television advertisements among others put in place by small businesses.

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