Why fans are fighting over the Swatch x AP watch

Shoppers camped for days. Stores shut their doors. Police were called. All for a $400 watch. Charlie Dunn of Wind Vintage joins Sean Callebs to unpack the hype economy behind the Swatch x Audemars Piguet Royal Pop - and whether the frenzy translates to lasting value. #bizshow #Swatch #AudemarsPiguet #RoyalPop #watches #luxury #hypedrop #HypeEconomy #investing #fashion

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