Betpawa abruptly ends Ghana Premier League sponsorship deal with GFA after just a year

The headline sponsor of the Ghana Premier League, Betpawa have terminated its sponsorship deal with the Ghana Football Association (GFA) after just a year.

The online betting platform signed a three-year deal with the Ghana FA. Betpawa committed to investing $6 million over the three-year deal, with over $2 million already paid during their involvement of just over a year.

Despite signing a three-year deal, Betpawa has now reviewed its sponsorship and determined that it is in its best interest to withdraw from the partnership.

According to reports monitored by Footballghana.com, Betpawa have not gotten the mileage they were expecting.

The report adds that the Ghana Football Association (GFA) have failed to stick to their part of their contract by ensuring match-fixing will end.

Betpawa despite their contract termination would want to partner with the clubs in a different form and have already increased the locker room bonuses to Ghc400.00.

The GFA announced on August 3, 2022, naming betPawa as the official headline sponsor of the Ghana Premier League.

This partnership was intended to boost the league's marketing and positioning, to make it one of the most successful and attractive leagues in Africa.

This development poses a significant setback, particularly for the clubs that will now have to rely solely on broadcasting rights revenue from Startimes.

Before Betpawa's involvement, the league had endured several seasons without a headline sponsor, making the initial deal a cause for celebration, though its duration has fallen short of expectations.

Meanwhile, the Ghana Football Association (GFA) are yet to confirm the termination of the Betpawa deal.