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23.10.2005 Business & Finance

Feature: The Need For Planning Of Events In Advance

By Arthur, Sylvia
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It has been identified in Africa in general and Ghana in particular that the reason why most of the events we organise do not meet international standards is our inability to plan and prepare for the event in advance. Markus Garvey once said that “tomorrow belongs to those who plan for it today.”

The inability of event organizers to plan their events in advance is one of the reasons why our events do not get the desired patronage. JOY FM's Annual Old School Reunion and Bridal Fair have been successful due to the effective planning by the event managers.

In an era of globalisation Ghanaian event holders should be able plan their events, be it religious, political, sport, entertainment or academic in advance. What is important is not just planning the event in advance but rather sticking to the planning and there should be some consistency in the feature.

When events are planned in advance it allows people to plan and budget for them. Beyond this it also allows the organizers to search for appropriate sponsors.

With effect from December 2005 What's On Ghana™ ( magazine, a new bi-monthly listings magazine featuring the very best of what's happening in and around Ghana will be giving FREE PUBLICITY FOR ALL EVENTS... Packed with previews, reviews, features and interviews What's On Ghana™ is essential reading for anyone living in, working in or visiting the country. With comprehensive event listings on theatre, dance, eating out, clubbing, music, business, culture and sport What's On Ghana™ is an indispensable guide to metropolitan Ghana

Once you are able to plan your events in advance it will allow you to get free publicity in What's On Ghana magazine. Before you can benefit from free publicity your event details should be received not later than eight weeks before the event to [email protected] Ms Sylvia Arthur, (Editor, Whats On Ghana) Views expressed by the author(s) do not necessarily reflect those of GhanaHomePage.