Vikas Mehta, CEO – Ogilvy Africa, has been nominated on the jury for the inaugural Global WARC Awards for Effectiveness. The jury comprises of some of the world’s top marketing and communication leaders from the world’s biggest brands and agency professionals from twenty-two (22) countries around the world. Vikas is one of three nominations from Africa, and the only agency professional amongst them.
In its inaugural version, the WARC Awards for Effectiveness is run in partnership with Cannes Lions. The platform is built and benchmarked on a consistent global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder. The Ladder, created by Cannes Lions and WARC, is a way for the industry to identify the very best work that drives clear marketing outcomes.
The juries will choose winners for Grand Prix, Gold, Silver and Bronze awards in five categories. There are also special awards honouring particular areas of excellence. The winners will be announced at the Cannes Lions Festival 2021.
Giving his remarks, Vikas said, “We are grateful to WARC for the kind nomination and happy to see Africa’s inclusion in another global platform of scale. A partnership between WARC and Cannes Lions makes this one of the most prestigious effectiveness awards in the industry. I look forward to seeing some of the world’s best campaigns of 2019-20, all in one place”.
As a marcomms practitioner of over 20 years, Vikas has worked for over 50 countries in Asia-Pacific and African regions. During his years as a strategist, case studies authored by him have won over 100 regional and global effectiveness awards including the Effies (Asia-Pacific, Singapore and India), 4As Jay Chiat Awards, Asian Marketing Effectiveness Awards (Tangrams) and several others. He’s also served on juries for these award shows, and several others.
Other judges from Africa include Monali Shah, Africa Head, Marketing Communications for The Coca-Cola Company and Bernice Samuels - Group Marketing Executive at MTN.
Established in 1985, World Advertising and Research Council is one of the top companies in the world that helps marketing in improving RoI.
WARC’s proprietary frameworks, based on unbiased evidence and a unique methodology, have appeared on the BBC, Campaign, CNBC, Forbes and The New York Times. Operating out of the UK, US, Singapore and China, WARC serves a community of over 75,000 marketers in more than 1,200 companies in 100+ countries around the world.
The WARC award for effectiveness comprises of five categories namely, Customer Experience, Collaboration & Culture, Sustained Growth, Instant Impact, Brand Purpose and Business-to-Business.
About Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries, with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever and WWF amongst others.
It offers services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. The agency has also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. It’s unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
With 20+ years in Africa, Ogilvy Africa has won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few.
Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy over 70 years ago.
About WARC – The global authority on marketing effectiveness
WARC is an Ascential company, the path-to-purchase business that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and sales.
For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise, and guidance to make marketers more effective. WARC services include 18,000+ case studies, 90,000+ best practice guides, research papers, special reports, and advertising trend data, webinars, awards, events, and advisory services; has 1,200+ client companies, 21,500+ active users in 100+ countries; collaborates with 50+ industry partners; has offices in the UK, US, China and Singapore
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