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18.08.2009 Entertainment

E.Tv Ghana Launched

By Daily Guide

FREE-TO-air channel, Ghana, aims to redefine television broadcasting by bringing Ghanaians top quality programming with crystal clear reception. Test transmissions for the commercial channel will commence in the next four weeks.

“ Ghana is not just another television channel following the status-quo. We are here to make a difference and bring to Ghanaians first rate television programming”, says Edward Boateng, Chairman of the Board of Directors of Ghana.

“Our varied and exciting programming will include blockbuster movies, WWE wrestling and celebrated reality shows like Cheaters and Fear Factor. International 'soapies' included in the line-up are Scandal, Rhythm City and The Young and Restless. Ghana is committed to growing television production skills and will be producing local programmes like Rise and Shine (6 - 8AM), eNews Prime bulletin every evening at 8PM and a current affairs programme, The Big Hook (Monday – Thursday at 8.30PM), dealing with the major issues of the day”, Boateng continues.

Born out of a partnership between Global Media Alliance Ghana Ltd. and Sabido Investment (PTY) LTD of South Africa, the launch of Ghana stems from Sabido's success with in South Africa. In 1998, South Africa was launched as the first free-to-air channel. Today, it is the largest English-medium channel in that country. South Africa's Chief Executive Officer, Marcel Golding says, “We are delighted about our partnership with Global Media Alliance and look forward to creating programming which will make Ghana the most watched channel in the country”. Ghana will benefit greatly from the synergies in programming and content acquisition that South Africa brings to the table.   The launch of the channel will create new and different opportunities for advertisers. Launch packages will provide innovative platforms; from sponsorship to classical spot buying and more importantly exclusive category ownership opportunities.

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