Marketing Experts Honoured At 9th Marketing World Awards
A total of Fifty-two (52) awards were conferred on leading players of Africa's Marketing industry at the 9th Marketing World Awards (MWA) held on 8th November, 2019 at the Movenpick Ambassador Hotel in Accra.
Under the theme "celebrating brands and individuals that work tirelessly and passionately", the 9th edition of the MWA recognized individuals and organizations that have exhibited excellence in the marketing profession, and being a Pan-African event, winners were named from across Africa.
The awards recognized outstanding brands, the best campaigns, marketing innovations and creative use of digital marketing channels.
The 9th MWA hosted marketing experts from Blunap, Barclays Bank, MTN, Mouka Foam, Jospong, Zenith bank, PZ Cussons, FBNBank Ghana Ltd, First Bank of Nigeria, Sterling Bank, Access bank, Terragon Ltd, Chi Limited, SBI Media, Nigeria Stock Exchange and a host of others.
Barclays bank took home awards for Best Corporate Banking Brand of the Year and Marketing Team of the Year (Banking). Blunap Ghana was given the Emerging after sales brand of the year award and Nigerian companies; Terragon Group, Mouka Foam and SBI Media, bagged awards for MarTech Provider of the Year, Iconic Brand of the Year and Media Agency of the Year respectively.
MTN Ghana took home the awards for; best Company in Customer Care, Marketing Campaign of the Year (‘MTN MoMo @ 10’), Telecom Brand of the Year, Marketing Team of the Year: Telecom, Marketing Industry Personality of the Year (Noel Kojo –Ganson, CMO) and Customer Service Personality of the Year (Jemima Kotey Walsh, customer service executive).
Odunayo Sanya, General Manager of Planning & Customer Management for MTN Nigeria was awarded with the Customer Service Thought Leadership Award.
The Marketing World Lifetime Achievement Award was conferred on Folake Ani Mumuney; Group Head of Marketing & Communications for First Bank Holdings.
The CEO of Instinct Wave, Mr. Akin Naphtal in his welcome speech at the event, lauded all award winners for their outstanding performance and innovations in the marketing and communications industry.
“At the helm of successful companies is the marketing communication function yet the industry is often overlooked, especially when it comes to counting profit contributors. This is why the 2019 MWA is putting the spotlight on brands and individuals for their immense contribution to the marketing industry”, he said.
Below is the full list of award winners:
| | Smartphone Brand of the Year Infinix |
| | Best Corporate Banking Brand of the Year Barclays Bank |
| | Fastest Growing Banking Brand of the Year FBN Bank Ghana Limited |
| | CSR Company of the Year Jospong Group |
| | PR Campaign of the Year Cussons Baby Moments PZ Cussons |
| | Best Corporate Social Responsibility Initiative (Promoting Sustainability & Reporting) Nigeria Stock Exchange |
| | Women Banking Brand of the Year Access Bank Ghana |
| | Best Company in Customer Care MTN Ghana |
| | Retail Banking Brand of the Year Ecobank Ghana |
| | Brand Activation of the Year Onga Cook Art Promasidor Gh Ltd |
| | Best Hotel Brand of the Year Movenpick Ambassador Hotel |
| | Digital Campaign of the Year Big Time Data Bundle AirtelTigo |
| | Marketing Campaign of the Year ‘MTN MoMo @ 10’ MTN Ghana |
| | Best Brand in Thought Leadership Initiatives Standard Chartered Bank |
| | Innovative Juice Brand of the Year Chivita 100% Fruit Chi Limited |
| | Media Agency of the Year SBI Media |
| | Insurance Brand of the Year Glico Group |
| | MarTech Provider of the Year Terragon Group |
| | Financial Brand of the Year (Nigeria) Access Bank |
| | Financial Brand of the Year (Ghana) Zenith Bank |
| | Emerging After Sales Brand of The Year Blunap Ghana |
| | Emerging Creative Agency of the Year Streams Media |
| | Telecom Brand of the Year MTN Ghana |
| | Iconic Brand of the Year Mouka Foam Celebrating 60 Years |
| | Iconic Brand of the Year FirstBank Nigeria Celebrating 125 Years |
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| West Africa Top 20 Marketing & Communications Professionals |
| | Dapo Martins- Chief Marketing Officer, Sterling Bank Plc |
| | Toyin Henry-Ajayi- Head of Advertising, Access Bank Plc |
| | Noel Kojo –Ganson, Chief Marketing Officer, MTN Ghana |
| | Sophia Lissah- Group Head of Communication, Jospong Group |
| | Nana Adu Kyeremateng- Head, Corporate Communications & Brand Mgt, Access Bank |
| | Mr. Shine Akiem Torsoo- Marketing Manager, Promasidor Ghana |
| | Asiedua Addae- Head of Corporate Affairs, Brand &Marketing- Standard Chartered Bank |
| | Abba Lokko, Head;Communications& External Relations; GCNET |
| | Chidinma Braye-Yankee- Head of Corporate Affairs & Service Delivery, Zenith Bank |
| | Nana Essilfuah Boison- Head of Marketing, Barclays Bank |
| | Nana Efua Rockson, Group Head, Corporate Affairs & Marketing, Glico Group |
| | Mrs. Rita Nana Aba Tsegah Regional Head Corporate Communication, Ecobank Ghana & AWA Cluster |
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| Individual/Team |
| | Marketing Team of the Year: Telecom MTN Ghana |
| | Marketing Team of the Year: Banking Barclays Bank |
| | Emerging PR Professional of the year Michael Sarpong Bruce, Head of Communication, AirtelTigo |
| | Corporate Communication Professional of the Year Olumide Orojimi- Head, Corporate Communications, Nigeria Stock Exchange |
| | PR Professional of the Year Sophia Lissah- Group Head of Communication, Jospong Group |
| | Marketing Industry Personality of the Year Noel Kojo –Ganson, Chief Marketing Officer, MTN Ghana |
| | Media Professional of the Year Rotimi Bankole, CEO, SBI Media |
| | Customer Service Thought Leadership Award Odunayo Sanya- GM, Planning & Customer Management, MTN Nigeria |
| | Brand Leadership Award Dr. Tunji Olugbodi, Executive Vice Chairman, Verdant Zeal Group |
| | Marketing Technology CEO Award Elo Umeh- CEO, Terragon Group |
| | Customer Service Personality of the Year Jemima Kotey Walsh Customer Service Executive; MTN Ghana |
| | African Marketing Professional of the Year Monali Shah- Marketing Communications Director, The Coca-Cola Company |
| | Marketing World Lifetime Achievement Award Folake Ani Mumuney- Group Head, Marketing & Communications, First Bank Holdings |
| | Outstanding Contribution to Public Speaking Kafui Dey, Corporate MC |