Verna Water Rebranding To Keep Quality

Verna Natural Mineral Water has been rebranded after three years on the Ghanaian market.

The rebranding exercise is aimed at repositioning the brand to focus on class and fashion in a bid to make the mineral water appealing to the youth and other market segments.

Verna Natural Mineral Water now comes in a classy and class-defined branding of pink and blue; a bolder, unique and outstanding logo with a yoghurt-pink cap, giving it the sleek and stylish look of a premium water brand.

The new branding also comes with the ‘Changing Lives’ logo, which demonstrates the brand's commitment to support the needy.

At an event to outdoor the new brand, Twellium Industrial Company Limited, owners of the Verna brand, engaged three beautiful autistic ladies who had dreams of becoming actresses, models and photographers.

These ambitious ladies were paired with great celebrities such as Juliet Ibrahim, Naa Ashorkor, Anita Akuffo, Deborah Vanessa, Victoria Lebene, Afi Antonio, Charlotte Derban and other top models for a short mentorship exercise.

With support from the mentors, the young ladies were given the platform to officially launch the product at the Labadi Beach Hotel on Saturday, November 18, 2017.

Twellium says the novel launch concept is aimed at making the autistic ladies feel appreciated.

“We at Twellium made that dream come through by allowing them to play a major part in endorsing the new Verna brand alongside with our celebrities. This goes on to spell out our vision of touching people’s lives with the Verna ‘Changing Lives’ initiative powered by Twellium Foundation,” the company said in a statement.

Twellium Foundation donates a quota of its proceeds to many worthy causes.

Verna natural mineral water has been in existence since February 2014.

Story by Ghana | Myjoyonline.com