Guinness Ghana Breweries Limited launches Gilbey's Gin
Guinness Ghana Breweries Limited (GGBL), Ghana’s only Total Beverage Business, has launched Gilbey’s Gin, an international quality spirit drink that has more than a century and half of existence.
Already enjoyed in many countries in the world, Gilbey’s gin will now be locally produced in Ghana at the Achimota brewery and distributed throughout the country.
Gilbey’s gin is a tribute to the entrepreneurial spirit of the founding fathers, Walter and Alfred Gilbey, who in 1857 used their ambition, and determination to create a silky-smooth, quality spirit that would be enjoyed by a wider group of people the world over.
They sourced the finest ingredients and combined them with painstaking attention to detail to produce unique tasting beverage named Gilbey’s Gin.
A number of exciting marketing and sales activities will be used to introduce the brand to target consumers.
The Managing Director of GGBL, Mr. Peter Ndegwa, who together with the brand team launched the product, expressed delight that GGBL produces this quality spirit here in Ghana and hoped that it would be enjoyed by a wider group of people in the country.
Agnes Essah, Marketing Director of GGBL, said 'thanks to its refreshing and smooth taste, Gilbey’s Gin will be appreciated by young Ghanaian male consumers who are looking for premium quality spirits at a price point that they can afford.
And this is absolutely in line with the ultimate desire that prompted the Gilbey brothers in 1857 to extend the consumption of quality spirits to the middle and wider class population in England at that time.”