Between Anambra and Imo people of Igboland
One of the many characteristics that distinguish Igbo people of Eastern Nigeria is their remarkable diversity in outlook, even when they share a common ancestry, language and culture. From one state to another, one community to another, social values are expressed in different ways, and so, they create fascinating variations in lifeclass, ambition and social relationships. Sometimes, these differences are discussed in the home, marketplace, workplace and even in village squares, sometimes humorously and sometimes seriously. For instance, an enduring belief in Nigeria is that people from Anambra state unusually place exceptional emphasis on acquiring wealth, while people from Imo state are more inclined to value happiness and peace of mind that emanates from contentment and balanced life. Like all broad cultural generalizations, this may or may not be universally true. A good number of individuals from both states live in ways that contradict these assumptions. Yet these perceptions have continued to persist because they reflect tendencies that many people believe they have observed over generations.
For the average Igbo person, success is always associated with hard work. Poverty is rarely celebrated, and enterprise is regarded as a virtue. The apprenticeship system, trade, craftsmanship, education and migration, all contributed to make the Igbo one of Africa's most entrepreneurial people. However, even within this entrepreneurial tradition, differences emerge in the priorities people pursue. The conversation often becomes one of financial success versus personal fulfilment, accumulation of wealth versus peace of mind, and ultimately, need versus greed.
Many people associate Anambra with commercial excellence. The state is home to some of Nigeria's most accomplished traders, industrialists and entrepreneurs. Such cities as Onitsha have earned international recognition as centres of commerce where fortunes are made through determination, resilience and uncompromising hard work. Children grow up being told stories of men and women who arrived with almost nothing but built business empires through discipline and self-sacrifice. Wealth, in this environment is viewed as proof of achievement, respectability and family honour.
This philosophy of life has undeniable strengths. It encourages industry instead of idleness. It teaches young people that prosperity does not come by idle wishing but by focused labour. Families often invest heavily in the education of their children because they see learning as another pathway to economic success. Parents inspire their children to think beyond immediate comfort and to build wealth that can outlive them. The result is that many successful banks, manufacturing companies, transport firms and trading organisations have been founded or managed by indigenes of Anambra state.
However, every strength can become weakness when carried to excess. The pursuit of financial success sometimes becomes so consuming that every other aspect of life is dictated by monetary values. Relationships begin to revolve around financial advantage. Friendships become maintained only because they are useful for business. Marriage discussions become dominated by income, property and status rather than compatibility, affection and shared values. A person's worth ultimately becomes judged almost entirely by the size of his house, the number of cars parked outside it or the amount donated during community events.
The social consequences in this state of affairs can be profound. Parents who spend every waking hour expanding their businesses would have little time to raise their children. These children grow up with expensive possessions but without having had meaningful conversations with their fathers and mothers. They inherit wealth but miss emotional guidance by their parents. Some eventually seek affection elsewhere, leading to family instability despite material abundance.
One frequently hears stories, whether exaggerated or factual, of wealthy businessmen who leave home before sunrise and return long after their children have gone to bed. They own fleets of vehicles, multiple shops and large houses in several cities, yet they scarcely know the aspirations or struggles of their own family members. Their success is visible to society, but their absence which is deeply felt at home stays only for the family to resent.
Another consequence is the pressure placed upon young people. A young graduate could feel like a failure simply because he has not become wealthy before the age of thirty. Honest professions like teaching, research or public service are looked down upon because they do not promise rapid financial returns. Some individuals therefore become tempted to cut ethical corners and engage in fraudulent ventures, dubious contracts or other questionable activities in pursuit of quick wealth and subsequent social recognition.
It is also possible for community life to suffer. Traditional gatherings once designed to strengthen kinship can become subtle competitions over who contributes the highest amount of money or arrives in the most expensive vehicle. Celebrations become displays of financial power rather than occasions for fellowship. Instead of asking whether someone is kind, trustworthy or compassionate, people first ask how much the person is worth. This mindset can breed jealousy and in some extreme cases enmity between a supposed rich man and his poor relative that could even lead to poisoning.
Examples abound in everyday life. Consider the trader who owns five flourishing businesses but develops severe health complications from constant stress. His doctor advises him to reduce his workload, yet he refuses because another investment opportunity appeared to have shown face. Years later, he possesses immense wealth but lacks the physical strength to enjoy his wealth. His family inherits the fortune, but he never truly experienced the peace of mind his labour was probably intended to secure.
Another typical example is the businessman who attends every business meeting but misses family and friends’ birthdays, anniversaries and school ceremonies. His children know him as a provider but not as a companion. They admire his success but feel emotionally distant from him. Financial prosperity has been achieved, but family happiness has been quietly diminished on its account. There is also the phenomenon of social comparison. Once wealth becomes the principal measure of achievement, satisfaction becomes elusive. Every millionaire compares himself with a billionaire, and every successful entrepreneur searches for someone richer. Gratitude disappears because there is always another level of acquisition to pursue. Greed is gradually ushered in to replace genuine need.
The perception surrounding people from Imo State presents a totally different value system and philosophy. In this popular view, happiness and peace of mind occupy a higher position and greater reverence in the lives of citizens than the endless pursuit or accumulation of money that the Anambra man is generally associated with. Money is appreciated because it provides comfort, security and opportunity, but it is not regarded as the ultimate purpose of existence. Money is never worshipped by the typical Imo man. A successful life in Imo state is not necessarily measured by worldly possessions but by peace of mind, family harmony, genuine friendships, leisure and good health. But again, this is a broad stereotype which may or may not be regarded as a universal truth.
Imo state has produced countless numbers of successful entrepreneurs, professionals and industrialists. Its people are hardworking and ambitious. Still, many observers believe there is a stronger willingness among them to pause for a while, reflect and not only celebrate their lives but also preserve their emotional well-being, even while they are pursuing success.
This outlook influences social relationships in noticeable ways. Family gatherings are valued as obligations and as opportunities to reconnect. Friends make time to visit one another without calculating immediate financial benefit. Community festivals, weddings and funerals become occasions for renewing relationships rather than brazenly displaying wealth. This philosophy of life could be summarised in a few simple questions: What is the value of a palatial mansion if laughter has disappeared from its rooms? What is the benefit of owning numerous businesses if anxiety prevents restful sleep? What is the advantage of becoming the richest person in town if one has no peace of mind?
Let us take a case study for instance. Imagine two brothers. One spends twenty years relentlessly expanding his commercial empire. He acquires shopping plazas, transport companies and warehouses across Nigeria. The other builds a moderately successful enterprise, earns enough to educate his children comfortably and deliberately reserves time for family get-togethers, church activities, vacations and community service. By conventional financial standards, the first brother is richer. Yet the second could be the one to enjoy deeper fulfilment because his wealth serves his life rather than control it. The perspective does not glorify laziness or discourage ambition. Rather, it insists that money should remain a servant, not a master. Businesses should improve life, not imprison their owners. Wealth should purchase freedom, not endless anxiety. The irony is that the philosophy of contentment can be misunderstood. Excessive satisfaction can discourage healthy ambition. Someone can settle too quickly, refusing opportunities for growth simply because present comfort seems sufficient. Economic advancement requires effort, innovation and calculated risk. Therefore, contentment should not become synonymous with complacency.
Ultimately, what can be conveniently regarded as the healthiest society is somewhere between these two extremes. Financial discipline and entrepreneurial energy are indispensable for personal and national development. At the same time, emotional well-being, family unity and moral integrity are equally indispensable. Prosperity without peace of mind becomes a burden, while happiness without corresponding responsibility could fail to provide long-term security for the individual or family.
So, the conversation consequently comes to revolve around the ancient distinction between need and greed. Need concerns acquiring sufficient resources to live with dignity, educate one's children, care for one's parents, support one's community and prepare responsibly for the future. Greed begins when accumulation continues without purpose, when enough is never enough, and when every relationship becomes another opportunity for financial exploitation. Greed rarely announces itself openly. It often disguises itself as ambition. The entrepreneur tells himself he needs one more contract, one more branch office or one more property before he can finally rest. Yet the destination keeps moving farther away. Retirement never arrives. Family time is continually postponed. Happiness is deferred until tomorrow, and tomorrow may never come.
Need, by contrast, understands limits. It recognises that human beings require food, shelter, education, healthcare, security and reasonable comfort. Beyond these essentials, additional wealth should become the driving force behind the man’s generosity, philanthropy and community development rather than an endless personal accumulation of financial resources.
History has repeatedly demonstrated that societies flourish when wealth is enveloped in character. The greatest benefactors are not merely remembered because they became rich but because they used their resources to improve the lives of others. Schools, hospitals, scholarships, roads and charitable foundations often become more enduring monuments than luxury estates.
The Igbo tradition itself contains wisdom that supports moderation. Hard work is honoured, but so too are integrity, communal responsibility and respect for human dignity. Wealth acquired without honour has never truly enjoyed lasting admiration. Elders always taught that a good name is better than temporary riches and that prosperity should uplift families and communities, not divide them. Perhaps the stereotypes surrounding Anambra and Imo people are best understood as symbolic reminders of two human tendencies that exist everywhere. Every society contains individuals who pursue wealth at any cost and others who place greater emphasis on quality of life. Every family must, therefore, decide where to draw the line between healthy ambition and destructive obsession. The ideal future for the Igbo people, and indeed for all Nigerians, is one in which enterprise flourishes without sacrificing humanity. Let businesses grow, and let homes remain joyful. Let investments multiply, and let friendships be always trusted. Let ambition inspire excellence, and let conscience guide ambition. Let success create opportunities for others instead of becoming a source of arrogance or unhealthy competition.
At the end of life, very few people regret not buying another building or opening another shop. Many regret the birthdays they missed, the friendships they neglected, the kindness they failed to show and the moments of happiness they postponed in pursuit of endless accumulation of wealth. Wealth is undoubtedly valuable, but it was never meant to replace peace of mind, good health, loving relationships or a clear conscience.
Whether we identify more closely with the perceived philosophy of Anambra or that of Imo, the enduring lesson remains the same. Money is necessary, but it is not everything. Happiness is precious, but it cannot be an excuse for indifference to hard work. A wise path would be to balance enterprise with a sense of contentment, ambition with compassion and prosperity with purpose. Every person should strive to meet genuine needs through honest labour while they resist the seductive pull of greed. It is only when need is satisfied and greed is restrained that wealth and happiness become meaningfully lasting and life itself becomes richer in every sense.
A London-based veteran journalist, author and publisher of ROLU Business Magazine (Website: https://rolultd.com)
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