The DMB's Brand: Propagated By Solid, Innovative And Purposeful Campaign Volunteers

The New Patriotic Party (NPP) is a formidable and highly focused party that is ready to break the eight-year political cycle in Ghana. However, before the general elections, the party has to first of all elect a flagbearer who is capable of breaking the eight. Party members, sympathizers and loyalists have over the past two years been campaigning for their preferred candidates in one way or the other.

Among the campaign volunteers, the most effective, orderly, innovative and purposeful volunteers, are the DMB's campaign volunteers. It all started with a hashtag DMB. This acronym DMB confused opponents then. It trended on social media for a long time. The most interesting aspect of it was that, people voluntarily joined the campaign with excitement without any inducement. It was clearly that the DMB has everything to do with Dr. Bawumia but as I said, the opponents were still in wonderland. What could this DMB mean? Some even hurriedly went to the political market and were attributing the 'D' to Dombo and started their usual tribal bigotry, maligning and character assassination. The DMB's brand is a brand that has come to stay. The DMB evolved into DMB2024.

The DMB2024 came up and gave more light and direction to the course of the campaign. It hit the nail right on the head that Dr. Bawumia was going to contest for the primaries of the NPP and further represent the party as its flagbearer in the 2024 general elections. The vibrant DMB's campaign volunteers did not waste time to get the message flooded all over the media. At every stage, an innovative strategy comes up with massive patronage and natural love to propagate it. The strategies are not mere slogans. Each carries very important pieces of information for the consumption of the delegates and the general public.

The DMB's brand crusaders being purposeful and focused, always come up with many innovative strategies that continue to confuse their opponents and keep them wondering. Any strategy that comes up is fully embraced by the campaign volunteers and beautifully circulated like wildfire to the dislike of the opposition. It is obvious that the DMB's brand comes with quality characteristics and digitalization is one. Through this solid brand, Dr. Digital emerged. It also occupied the political space forcing opponents to resort to scoring own goals. There is no doubt that when you mention digitalization in Ghana, the one that comes to mind is Dr. Bawumia. The DMB's brand is wide with countless positive initiatives that are easily coined, effortlessly propagated and beautifully enjoyed by the masses.

The Next to Lead and Best to Lead were another strategies adopted to keep the political space busy and the DMB's brand alive and kicking. It also came with distortions from the other side. They tried copying it but woefully failed. Majority of party faithfuls believe that Dr. Bawumia is the next and best to lead NPP to break the eight in the incoming general elections, hence, the slogan is as alive as the DMB's brand. This is evidenced by the massive support and chanting (The Next to Lead; The Best to Lead) people exhibit upon seeing Dr. Bawumia. The euphoria is just indescribably euphoric. The masses are enjoying it, and it will definitely travel as far as to the general elections with positively unquantifiable impact.

Bawumia must win (BMW) also joined to add more spices to the already very delicious meal the supporters of Dr. Bawumia were enjoying. The campaign volunteers never lost focus abit in the many attempts to preach the gospel of Dr. Bawumia to the respected delegates and Ghanaians in general. This strategy also made the opponents of DMB jittering and bitter than before. They attempted mocking it and as usual they failed miserably. Everyday, new campaign strategies come up to continually sustain the DMB's brand and BMW did not actually disappoint.

Then came, the massive one from the man of the moment himself, H. E. Alhaji Dr. Mahamudu Bawumia. When it was all clear that the NPP have settled on the political calendar for the internal contest, the reliable Vice President and a man with the mindset of possibilities came up with a great piece of information his supporters were all waiting for. He posted on his social media handles 'It is possible' with Ghana and NPP flags respectively attached. Social media experienced a great traffic with the message 'It is possible', In Shaa Allah. It is indeed possible for Dr. Bawumia to lead NPP to break the eight and possible to lead Ghana to the promised land.

Immediately the brand owner, the delegates' choice, Dr. Digital, the humble servant, the ever loyal Veep, the first-class Veep, the reliable Veep, name them, announced his intention to contest for the presidential primaries, the network automatically got activated with a very strong signal. People are connecting to the DMB's signal all over the country. The opponents who are purposelessly purposeless attempted once again to lampoon the signal initiative but as usual failure was their record. The campaign volunteers are more than ready to do more for DMB. This is the DMB's brand for you. Latest trending initiative aimed at mobilizing funds for the DMB's campaign is the short code *202#. Just dial it and contribute to realizing the dream of making Dr. Bawumia the next flagbearer of NPP and president of Ghana.

This write-up cannot be concluded without recognizing the intelligent and dedicated personnel behind the innovative and purposeful DMB's brand initiatives. They must be recommended for the sustainable, orderly and timely manner the initiatives are being introduced to the teeming loyalists especially the media communicators for DMB across the country. The traditional and social media communicators must also be highly praised for their solid, constant and tireless propagation of the DMB's brand on the media landscape. Recommendations must also be given to the many lovers of DMB who are contributing in diverse ways to keeping the brand alive and strong.

DMB2024, It is possible, In Shaa Allah.
Thank you
Alhaji Salifu Hadara
A Patriot
Nalerigu/Gambaga Constituency
North East Region

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