“Be in your lane and build your own identity' - SkrewFaze to upcoming artiste

Ghanaian musician Skrewfaze has shared a piece of advice with emerging artistes, urging them to discover their unique identity rather than constantly trying to follow popular trends in the music industry.

In a message directed at young and upcoming musicians, Skrewfaze said being in one’s lane does not mean sounding like every successful artiste at the moment, but rather developing an identity that makes people recognise an artiste even without seeing their name.

According to him, an artiste’s lane can be built around several key elements, including sound, message, culture, image and positive energy.

He explained that sound involves the type of production, melodies, flows and energy an artiste naturally gravitates towards, while an artiste’s message should reflect what they stand for and what they want listeners to feel when they hear their music.

Skrewfaze also encouraged young musicians to embrace their culture, experiences, backgrounds and environments, describing these as important elements that can help shape their artistic identity.

He further stressed the importance of image, noting that the way musicians present themselves visually and creatively also contributes to how audiences perceive and remember them.

The musician cautioned upcoming artistes against chasing every trend simply because it is currently popular.

He advised them to study trends, understand what is working and learn from other musicians, but warned against allowing trends to change who they are as artistes.

According to Skrewfaze, some musicians who refuse to follow every wave can eventually become the artistes whose classs others begin to emulate.

“Don’t chase the wave. Build your own wave,” he advised.

He further urged emerging artistes to focus on authenticity rather than trying to convince everyone to embrace their sound.

Skrewfaze believes that with consistency, a class that may initially be considered different can eventually become an artiste’s signature.

He encouraged young musicians to draw inspiration from the culture without becoming copies of it, and to study the music industry without losing themselves in the process.

“Your lane doesn’t have to be crowded for it to be valuable,” he added, expressing hope that his advice would help young musicians navigate their careers.

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