BizTalk | AI is reshaping China's tourism – from trip to quest

China's tourism market is sizzling this summer, and AI is is quietly resphaping how people travel. From personalized itineraries to immersive experiences, the technology is opening up new possibilities for the industry, and for travelers on a quest, not just a trip.

In this episode of BizTalk, guests from the World Economic Forum, the World Travel & Tourism Council and Atout France explore how smart technologies can enhance visitor experiences, optimize destination management and unlock new growth opportunities. They also examine what China's emerging "AI + tourism" focus could offer the global tourism industry.

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