Why travelers are going to China to buy custom furniture

Traveling to China to buy furniture is becoming a growing global trend. Foshan, often called China's furniture capital, offers shoppers access to a vast manufacturing ecosystem, customizable designs and a wide range of home furnishings.

From young couples redesigning their homes to commercial buyers sourcing large projects, “furniture tourism” is attracting customers who are looking for value, quality and personalization — not simply the lowest price.

CGTN's Sean Callebs spoke to Kelvin Chua, CEO of the Kurater and the Sourcing King, about why Foshan has become a major destination for furniture shoppers, how technology is making global sourcing easier, and why customers are increasingly traveling to China to design and buy furniture.

0:00 Inside Foshan, China's furniture capital 0:11 Why Foshan dominates furniture manufacturing 0:41 What is furniture tourism? 1:31 Is custom furniture in China affordable? 2:15 Why custom furniture is becoming a global trend 3:08 Why shoppers travel to Foshan for home furnishings 4:00 How AI and social media are changing furniture shopping 4:59 Virtual tours bring Foshan furniture to global buyers

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