Home › NBC       28.07.2026

Cracker Barrel CEO replaced one year after rebrand triggered customer backlash

Cracker Barrel's CEO is stepping down nearly a year after an attempted rebrand of the chain led to a fierce customer backlash. The company announced that CEO Julie Masino will step down next month but remain with the company until October 9 in an advisory capacity. NBC News' Allie Canal reports.

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