Why millions of tourists are visiting China in 2026

China's tourism industry is reaching new heights, but could overtourism become an unwelcome side effect?

China is quickly becoming one of the world's hottest travel destinations. Visa-free policies, UNESCO World Heritage sites, and authentic local experiences are attracting millions of international visitors while social media is changing where travelers go beyond Beijing and Shanghai.

Professor Linchi Kwok breaks down how China is on track to become the world's largest tourism market and how it's managing the pressures that come with it.

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