China tourism boom: Why millions of travelers are choosing China in 2026

China's tourism industry is growing at record speed as international visitors return in large numbers. Visa-free travel policies, UNESCO World Heritage Sites, and authentic cultural experiences are helping make China one of the world's fastest-growing travel destinations.

CGTN's Sean Callebs spoke with Linchi Kwok, Professor in the Collins College of Hospitality Management at California State Polytechnic University Pomona, about what's driving the boom, how social media is reshaping travel, and whether China can avoid the overtourism challenges seen in Europe.

0:00 China's tourism boom is fueling economic growth

0:16 Why tourism is becoming a major driver of China's economy

1:15 How China's visa-free travel policy is attracting millions

2:18 Why travelers are exploring beyond Beijing and Shanghai

3:18 China's UNESCO World Heritage Sites and immersive tourism

4:19 Can China avoid the overtourism challenges facing Europe?

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