America's High-Protein Obsession: Science or Smart Marketing?

Protein products are everywhere—from yogurt and chips to drinks and even water. But is America's high-protein obsession supported by nutrition science, or is it being fueled by clever marketing? CGTN's Sean Callebs speaks with Saint Joseph's University food marketing expert Ernest Baskin about the booming protein industry, consumer behavior, GLP-1 medications, and why companies are racing to add protein to nearly everything. #bizshow #protein #foodmarketing #consumerbehavior #yogurt #GLP1 #foodindustry

0:00 Why Investors Love Protein

0:44 Have We Hit Peak Protein?

1:11 Do Most Americans Already Get Enough?

1:35 Why Protein Is Suddenly Everywhere

2:03 Protein Chips, Protein Water...What's Next?

3:05 Are Consumers Being Fooled?

4:00 Is Junk Food Finally Changing?

4:30 The Lawsuit That Could Change Protein Labels

5:14 What's Really Allowed on Food Labels?

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