Home › ALJazeera       02.07.2026

Why is Prada facing pro-Israeli backlash?

Prada is facing boycott calls after appointing Palestinian singer Saint Levant as a brand ambassador, with pro-Israel social media users angered over a necklace he's wearing in a campaign video that depicts historic Palestine. Al Jazeera's Zeina Al Qawasmi explains. Subscribe to our channel: http://bit.ly/AJSubscribe Follow us on X : https://twitter.com/AJEnglish Find us on Facebook: https://www.facebook.com/aljazeera Check our website: http://www.aljazeera.com/ Check out our Instagram page: https://www.instagram.com/aljazeeraenglish/ Download AJE Mobile App: https://aje.news/AJEMobile

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