Home › BBC       29.06.2026

US at 250: How America sold its story to the world | The Global Story

As the United States approaches its 250th anniversary, all this week The Global Story is exploring the surprising and often hidden ways the US has shaped the modern world.

Today we're joined by Roman Mars – the host of 99% Invisible and the new BBC series A History of the United States in 100 Objects – who sets out his theory of how the US used design to shape the world in its image.

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Chapters: 00:00 Introduction 01:32 What does the USA mean to you? 06:05 What is US soft power? 07:30 How the US became the manufacturing hub of the world 09:03 Why the history of the screw is more interesting than you think 14:23 How the US used WWII to its advantage 21:23 How the world bent to accommodate the US 24:25 Why soft power was an incredible invention

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