Immersive 'NPC' role-play experiences go viral in China's tourism industry

China's Dragon Boat Festival – one of the country's most important traditional holidays – has long been a peak season for short-distance travel. But today's tourists are no longer satisfied with simply checking off scenic spots or snapping photos for social media.

Instead, they're more likely to look for interactive experiences. Huang Yichang has more from one of China's most talked-about theme parks over the past year.

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