Traditional Chinese embroidery debuts on World Cup stage

China's precious intangible cultural heritage is stepping onto the global sports stage. For the first time, #FIFA has partnered with traditional Chinese Yi embroidery from southwest China's Yunnan Province. Local inheritors of the craft blended ancient ethnic embroidery techniques and traditional cultural motifs with modern #worldcup2026 elements to create official cultural products for global audiences. After years of industrial upgrading and creative innovation, this time-honored folk art has emerged from the mountains and onto the world stage, showcasing the unique charm of traditional Chinese culture. #coolchina

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For more: https://news.cgtn.com/news/2026-06-18/Traditional-Chinese-embroidery-debuts-on-World-Cup-stage-1O51etJRx3W/p.html

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