Why Women Could Be The Biggest Growth Story Of World Cup 2026

Women are emerging as a key growth audience for the 2026 FIFA World Cup, and both FIFA and its sponsors are taking notice. CGTN's Sally Ayhan spoke with Nicholas Masafumi Watanabe, International Graduate Director in the Department of Sport and Entertainment Management at the University of Southern California, about how football can best cultivate this audience and what it means for the business of the game. #WorldCup2026 #FIFA #football #soccer #women #fandom #sports #bizshow

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