Was Scotland built to go viral? | In Case You Missed It

Tourism is a multi-billion-pound industry in Scotland, but when social media algorithms turn remote locations into must-see hotspots, the consequences can be complicated.

While tourism brings vital income to rural communities, it can also put pressure on landscapes, infrastructure and local life.

So how do we strike the right balance? And how can we explore the world without damaging the very places we've come to see?

In this video...

00:00 - Intro 00:45 - Scotland has gone... viral 01:08 - The data behind Scotland's internet popularity 01:43 - More visitors, more problems? 02:44 - Visitor numbers explained 03:15 - Meet Chris Lawlor - Scottish content creator 05:48 - The affect on rural communities 06:36 - Outlining local issues with BBC reporter Cameron 10:00 - Right to roam, explained 11:02 - What do local people think about tourism? 12:06 - What's being done to reduce the negative impacts of tourism? 13:24 - Chris Lawlor's top tips 14:05 - Summary

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