Women’s share of sports viewership is rising

The 2026 FIFA World Cup is expected to deliver a major economic boost across North America, and the audience spending the most might surprise you. Analysts say women are becoming one of the fastest-growing audiences in global football.

As the World Cup approaches, brands have the potential to score a major economic win. CGTN's Regina Ham has more.

#CGTNNews Watch CGTN LIVE on your computer, tablet or mobile https://www.cgtnnow.com/featured/events/cgtn-live-now-1 Subscribe to CGTN America on YouTube Follow CGTN America: X: @cgtnamerica Facebook: @cgtnamerica Instagram: @cgtnamerica TikTok: @cgtnamerica

This material is distributed by MediaLinks TV, LLC on behalf of CCTV. Additional information is available at the Department of Justice, Washington, D.C.