Road to the World Cup: Jetr Global Sports' David Francis

Soccer's popularity in the United States has been growing steadily, fueled in part by leagues like Major League Soccer, as well as a younger, more diverse fan base. The World Cup could accelerate that growth and cement the sport's place in the American mainstream.

David Francis is a sports executive associated with Jetr Global Sports. His work centers on how audiences are changing, how technology is reshaping the fan experience, and how global events -- like the Olympics -- can be transformed into unforgettable, personalized moments.

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