Will James Bond survive its new owners and a new generation of cinema goers? | The Global Story

Casting is finally underway for a new James Bond. But why has it taken five years to even begin the search?

Since Daniel Craig retired as Bond in 2021, there have been reports of a behind-the-scenes David and Goliath battle between the family business which has held creative control of the franchise since the 1960s and its new owners, Amazon. It is now up to Jeff Bezos's tech giant to decide who will play 007 – and how to run the series.

In an era when Hollywood studios are desperate to eke out every last dollar from movie franchises, can James Bond retain its mystique and appeal to a new generation of cinema goers?

We speak to Wall Street Journal enterprise reporter Erich Schwartzel plus we try to work out how Bond can appeal to a Gen Z audience.

New episodes of The Global Story are released daily. If you're in the UK, listen on BBC Sounds. If you live outside the UK, listen on BBC.com or wherever you get your podcasts.

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Chapters:

01:05 “I've never seen a James Bond movie.” 04:12 Why arent there any new Bond films? 05:30 Who are the Broccoli family? 07:16 Did the Broccolis invent broccoli? 08:54 How did Amazon get involved in Bond? 10:27 Why is there friction between Amazon and the Broccolis? 12:20 So whats the future for Bond? 14:22 Can they update Bond for the modern age? 16:30 What does Xandra think of Casino Royale? 18:20 Can Bond appeal to Gen Z? 19:09 Who is going to be the next Bond?

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