Toblerone to remove Matterhorn mountain peak from packaging - BBC News

Toblerone is to remove the Matterhorn mountain peak from its packaging when some of the chocolate's production is moved from Switzerland to Slovakia.

US firm Mondelez said the image of the 4,478m (14,692 ft) mountain will be replaced by a more generic summit as the chocolate will no longer fall under the strict rules of "Swissness".

They state that national symbols are not allowed to be used to promote milk-based products that are not made exclusively in Switzerland.

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