Pro-Skateboarder Paul Rodriguez Jr. on Being the Face of Nike SB, Starting His Own Brand

On this week's episode of Idea Generation, Paul Rodriguez Jr. describes his early days as a young skateboarder in California, how he became the face of Nike Skate and eventually launched his own brand, Primitive Skateboarding. Along the way, he's tried his hand at investing, including helping build and sell a craft beer-company.

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