Regional News | Dec 15, 2017

Law Banning Advertisement Of Alcohol In The Media Is Not New – FDA

Public Relations Officer of the Food and Drugs Authority, James Lartey has said the law banning the advertisement of alcohol in the media before 8:00PM is not new.

Speaking in an interview with Nana KAS on Suncity 97.1 FM Morning Drive, Mr. James Lartey stated that the provision has existed for a very long time.

“Law banning advertisement of alcohol is not new. The regulation or provision is in our guidelines for a long time. Sometimes enforcing regulation is some way. We have realized that it is needful for that part of the regulation to be enforced…and we want to enforce it effectively,” he said.

“It is stipulated in our guidelines for alcoholic advertisements that advert on alcohol should be played between the hours of 8:00PM and 6:00AM. This has been in the guideline for a long time,” Mr. James Lartey disclosed.

According to him, there are so many things in the public health act but it is not all that they [FDA] are acting on.

“Regulations are dynamic. We started enforcing regulation on the use of celebrities in alcohol advertisement some years ago. It got to a time that celebrities were used and some celebrities have the potential of influencing children under the age of 18-years…then we came in to place a ban on it since it was already in our provision,” he added.

The Public Relations Officer of the Food and Drugs Authority further stated that the rampant advertisement wets the appetite of children and there is the need to deal with it.

He indicated that the Food and Drugs Authority will not relent in sanctioning any media house which will not follow the directive.

The ban on both advertisement and Live Presenter Mention (LPM) of alcoholic beverages in the media before 8:00PM will take effective from January, 1, 2017, according to the Food and Drugs Authority (FDA).

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