Where Is The Spend?? Africa’s Changing Consumer Landscape, 24th June 2015, IDC, Sandton
It is increasingly apparent that the “Africa Rising” narrative largely speaks to consumer spending across the continent. Previously fragmented markets are being integrated and supply chains across Africa are re-shaping the consumer sector. Almost half of Africa’s citizens are now living in cities where the bulk of consumer spending takes place.
The latest UN forecasts predict that Africa’s population will reach 2.7 billion by 2050. Despite low commodity prices, the IMF forecasts robust growth for sub-Saharan Africa of 4.5% for this year - the combined forces of growth and urbanisation will continue to drive consumer spending in Africa’s economies.
The performance of retailers, service providers and consumer industries will be determined by their ability to tap into and grow their businesses in Africa's emerging consumer market. What are the growth trends, challenges and most importantly the opportunities arising from the emerging African consumer economy?
Join us at the Africa’s Changing Consumer Landscape Forum along with leading business decision-makers and thought leaders to discuss Africa’s Changing Consumer Landscape on Wednesday the 24th June 2015 at the Industrial Development Corporation (IDC), Sandton, Johannesburg.
Speakers Include:
- Thebe Ikalafeng, Founder and Chairman, Brand Leadership Group
- Jeremy Maggs, eNCA 'News Night' co-anchor, daily host of Power FM's 'Power Update’ and Media analyst
- Dr Martyn Davies, Chief Executive Officer, Frontier Advisory
- Bryan Sun, Managing Director, Africa Client Service, Nielsen
- Mark Elliot, Division President, MasterCard, South Africa
- Michael Cathie, Chief Marketing Officer, Nandos
- Nicholas Kühne, Group Managing Director, Wunderbrand
- Tebogo Mekgoe, Chief Operating Officer, Airports Company South Africa
- David Miller, Ex Group Chief Operating Officer at The House Of Busby
- Yolande van Wyk, Chief Executive Officer, FNB eWallet Solutions
- Stephen Ballot, Country Manager, OLX South Africa
About Frontier Advisory
In the new global economic order, frontier and emerging economies provide fresh opportunities for business growth and strategic positioning.
Frontier Advisory is a leading Research, Strategy and Advisory firm that assists clients to improve their competitiveness in frontier and emerging markets. Our focus is in Africa and markets in the emerging world. We work with the leadership of clients in the realms of business, government, nongovernmental sectors as well as academia to deepen their understanding and enhance their ability to succeed when entering emerging countries.
Frontier Advisory possesses the long-term relationships, market understanding and operational experience in all emerging regions that enables our firm to strategically position clients’ businesses in these economies. All our services and solutions are bespoke and tailored to meet clients’ strategic requirements.
Visit www.frontieradvisory.com for more information.