GHANA NEEDS MORE MARKETERS IN OUR POLITICS- MEDIA PRACTITIONERBy Bernard Buachi - ModernGhana.com
6/16/2012 2:37:37 PM -
The University College of Management Studies, (UCOMS), Kumasi has inaugurated its Marketing Students' Association (MASA).
Addressing the inauguration ceremony, Nana Kwadwo Jantuah, General Manager of Focus FM, decried a lack of competent marketers on Ghana's political landscape.
The seasoned media practitioner said the time has come for marketers in the country to rise to positions of prominence such as governance in order to help market Ghana and her rich resources.
He lamented over the situation where everyone within an organisation thinks he can arrogate to himself the role of the marketer, saying that such people do not understand marketing and will continue to fail.
He urged managers to endeavor to delegate power to competent subordinates to help build their capacities and ease the pressure of the managers.
The programme which was held on the UCOMS campus saw renowned marketers and businessmen including Mr. Yaw Adjei, Marketing Manager, Databank Adum branch and Mr. Akwasi Appiah, CEO Osons Chemist in attendance.
Each of the dignitaries touched on the importance of marketing and how they could be adopted in effective administration of the nation.
Some of the students focus news spoke to were excited about the Association's birth, saying that it is long overdue.
Focus FM, KNUST, Kumasi.