Toyota Introduces New IMV Hilux Pick-Up Into Ghanaian Market

As part of its continuous effort to give customers the best vehicle life experience, leading automobile distributor, Toyota Ghana has introduced its latest IMV Hilux pick-up into the Ghanaian market.

The new IMV Hilux pick-up, according to the MD of Toyota Ghana, Mr. Tetsuya Suematsu has the core values of durability and reliability that Toyota brand is known for and is uniquely designed to give every customer “an even more improved toughness and performance, yet in comfort and style”

Speaking at the launch, Mr. Tetsuya Suematsu said “By introduction of this new vehicle, we reinforce our commitment to provide you with the best purchase and ownership experience”

He noted the Hilux has been one of Toyota’s highest selling models among the pick-up range on the Ghanaian market over the years which have been the first choice of most users who are conscious about performance, durability and reliability.

National Sales and Marketing Manager of Toyota, Mr. Andrew Lamptey in his presentation describe the all new IMV Hilux pick-up as an “epitome of ultimate ride comfort, unmatchable reliability and the standard for a new pick-up-class”.

Built on a new design concept phrase: “A new era for pick-up; comfortably tough”, the latest IMV Hilux is exceptionally designed to exceed customer expectations, leading into a new era of driving with respect to the pick-up truck.

The launching ceremony which took place at the forecourt of the State House in Accra on Thursday, April 23 attracted to the scene most of Toyota’s customers, businessmen, government officials, corporate entities as well as stakeholders in the automobile distribution industry in the country.