HFC launches 'You Deserve More, Make The Switch' campaign

The HFC Bank (Ghana) Limited, a subsidiary of Republic Financial Holdings Limited of Trinidad and Tobago, have launched the innovative “You Deserve More, Make The Switch Now” campaign.

The campaign forms part of HFC’s vision of setting the standard of excellence in banking and customer satisfaction.

The campaign is in response to expressed customer financial needs and expectations therefore, designed and customized to meet the varying needs of the bank’s loyal and potential customers.

Seven exciting products are being launched to respond to the needs of all age groups of the Ghanaian population.

They are: “Cradle to Golden Age”, the HFC “Brainy Child Account”, the HFC “Smart Save Account” , the HFC “Susu Plus account”, the HFC “ Homesave plus”, the HFC I Do Account, the HFC Premium Savers Account and the “ HFC55 Plus Account” .

They will provide smart financial solutions for parents investing in the education of their children, financial cover for the entire lifespan of an individual and for the young couple who have started out life together among other solutions.

HFC bank’s advantageous products also provide for students and young professionals who will make smart financial decisions about their future, the individual in need of cultivating the discipline in maintaining a savings culture, would-be homeowners saving up towards a mortgage as well as individuals aged 55 years and over the opportunity plan their lives and enjoy the full benefits of maintaining an account with HFC Bank.

Speaking at the launch, Mr. Robert Le Hunt, Managing Director of HFC Bank Ghana said, “this campaign and its offerings are a clear demonstration of the commitment to impacting the livelihoods of all members of the Ghanaian public and HFC Bank is excited about the range of products on offer.”

He said Ghanaians deserve more with regard to banking services and encouraged them to come and experience the bouquet of services that HFC bank has to offer.

“At HFC Bank, the customer is our priority and we remain focused on developing and rolling out value driven products and services to bring to your doorstep personal and business financial solutions.”

He was particularly happy that the parent bank observed all regulatory processes leading to acquiring a controlling interest in HFC Bank.

He challenged management to protect and safeguard the interests of their customers.