4 ad agencies top 2015 Gong Gong awards

INNOVA DDB, Insel communications, Rezultz Advertising and Scanad Ghana picked up the prestigious Platinum awards at this year’s Gong Gong awards.

Creative Director of INNOVA DDB, Frank Tamakloe, said the recognition given his outfit by the advertising industry’s flagship event will spur on his team to do even better.

INNOVA DDB picked up a Platinum award.
“We came from four awards to about nine this year so we are very excited. The secret has been pushing hard and we going to push harder, hopefully more campaigns next year,” he said.

The Gong Gong awards this year covered work produced and transmitted between January and December, 2014.

A total of 194 entries from television, radio, outdoor to digital and activation vied for awards in over ten categories which include Telecommunications, Insurance, Finance, Corporate Services, Hospitality and Estate Development.

Scanad Ghana’s Creative Director, Yaa Boatemaa, dedicated the Platinum award her agency won at this year’s event to the firm’s clients.

“We have a great team and thanks to our clients we have achieved this. Just watch this space you are going to see amazing stuff next year, we will do it again,” she told Joy Business.

Gold and Silver award winners for the various categories include Publicis Africa group Ghana and Telemedia Communications.

Professor A. H. O Mensah and Fritz Baffour received the Special and Life Time Achievement awards, while Norkor Dua and Reginald Laryea received the Distinguished Personalities awards.

Click to see full list of award winners.
President of Advertisers Association of Ghana (AAG), Joel Nettey, admonished advertisers to collaborate efforts to move the advertising industry forward.

“The advertising bill is now at the parliamentary level and I will be glad if it goes through because it will regulate the industry,” he said.

He observed that “more work needs to be done to improve the quality of advertising in the country. While agencies are pushing to be creative, low production budgets make it difficult for them to deliver the quality of commercials they would want to give clients”.

The AAG says it will continue to reward local creativity and strategic thinking in advertisers’ creative works.