Mobile Technology To Transform ‘Blood Donation’ In Ghana

Accra, 12th January, 2015 –Mobile technology is set to transform the nature and processes of blood donation in Ghana. This follows a partnership between Vodafone Ghana Foundation and Mpire Info Business System, to ensure a healthy society through voluntary blood donation with the use of a technological app – MoJa.

In the wake of several failed attempts to ensure voluntary blood donation for therapeutic use in hospitals across Africa and the world over, no remedy seems better than the MoJa App. The app incentivizes individuals to contribute blood by providing free access to qualified medical practitioners through live chats, virtual clinics, daily health tips among others.

The cloud based app makes it possible for the National Blood Service to replenish its stock, search, match and conveniently contact interested donors in case of emergencies. Donors who are brought on board through aggressive outreach and social media campaigns, have access to the national database of volunteer donors, to search and find their match in case of the need for transfusion. MoJa donors are also encouraged to help recruit their friends onto the platform to earn points.

Commenting on this, Nana Yaa Ofori-Koree, Sustainability and Foundation Manager at Vodafone Ghana said:

“As a company, we are strong believers in the notion that poverty should not be a barrier to quality healthcare. We find the MoJa app as a major turning point in the drive to ensure Ghana's blood bank never runs out. We will continue to support initiatives such as this, which promote good healthcare for Ghanaians”.

When successfully completed and in full use, the app will solve the age-long problem of inadequate blood products needed for survival. MoJa– a word in the Ga language that refers to blood - aims at making sure that the blood bank is fully stocked at all times. The app will accomplish this by ensuring that registered donors donate blood at least every 4 months.

Enumerating the benefits of the app, Ernest Gavor, the founder of the app and CEO of 233 Apps Limited said:

“This app will help the National Blood Service to bridge the gap between demand and supply of blood; donors on the app can have access to the National Database of Volunteer Donors, free medical tips and many more”.

For further information, please contact the Vodafone Ghana Press Information Line on 020 340 1313. You can also connect with Vodafone Ghana at: www.facebook.com/vodafoneghana or through our BB pin 23C0D157.