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21.10.2014 Business & Finance

Ecobank Launches Premier Banking

By Daily Guide
Ecobank Launches Premier Banking
21.10.2014 LISTEN

Ecobank Ghana has unveiled a dedicated Premier Banking service which is targeted at the bank's high-net worth customers.

Known as Ecobank Premier, it offers personalized banking services to suit customers individual lifestyles in a collaborative way that provides additional values beyond everyday banking.

On offer to premier banking customers are a range of multi-currency savings and lending products with preferential rates, as well as exclusive platinum cards with full insurance protection.

Premium banking customers will also receive an unparalleled range of exclusive lifestyle benefits, including preferential airline and hotel rates and unparalleled rewards from luxury retailers across the world.

Ecobank will also provide a range of wealth management services, including portfolio management, investment advice and stock-broking services.

The key feature of the service which seeks to redefine banking customer service in Ghana is the appointment of a dedicated Relationship Manager as the primary point of contact, providing a 24/7 financial advisory service to Premier banking customers and their families at home or in-branch.

This would be augmented with the rolling out of a number of dedicated Premium Banking customer service lounges across its branch network in the country.

Mona Quartey, Deputy Finance Minister, congratulated the board, management and staff of Ecobank Ghana for both recognizing the business opportunity and successfully delivering such a step change in customer service.

In a keynote speech, Sir Sam Jonah observed that 'in launching its Premier Banking service, Ecobank essentially is providing an aspirational lifestyle product to which discerning customers will immediately relate. Increasing today, convenience, personalization and on-demand advice are critical considerations in catering for the needs of affluent banking customers.'

Sam Ashitey Adjei, Managing Director of Ecobank Ghana, said, 'Ecobank constantly strives for customer service excellence by creating desirable banking products and services that exceed our client's expectations. In launching Premier Banking, we are aiming to set the 'gold standard' in terms of customer service in Ghana.'

Ecobank's Group Executive, Domestic Bank, Patrick Akinwuntan, who represented the Ecobank Group said, 'We are dedicated to offering our Premier Banking bespoke financial advice and convenience so that they can manage their money in a way that suits their busy lifestyles. In launching this service, we are harnessing the very best talent and expertise that Ecobank has to offer to deliver exceptional services that will delight our customers.'

By Angela Dzidzornu

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