Smirnoff launches 'double side campaign'

Accra, Sept. 20,    GNA - Guinness Ghana Breweries Ltd, Ghana's only total beverage company, has launched its newest campaign, 'Smirnoff Double Side', with a 3D movie experience.

The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles.

Commenting on the initiative, Solange Kuimo, Marketing Manager, Spirits and Head of innovations, said, 'We are committed to creating interesting and exciting night life experiences for our consumers'.

He said the campaign is an integration of fun activities on social media and on-ground activations that would provide the platform to socialize and relieve stress in responsible and exciting ways.

'We have, therefore, created this campaign to enable young adults to enjoy the other side of life out of their normal routine,' he said.

'Through this campaign, we will create the platform for the young adult to show the other side of their character not privy to their peers to give them a feel of their unusual self,' he said.

Smirnoff Ice Double Black is a perfectly blended Smirnoff Vodka mixed drink, triple filtered with a taste of lemon, he said.

Guinness Ghana is a subsidiary of Diageo,   a global company, whose products are sold in more than 180 countries around the world.

GNA