Challenges Will Always be Part of Your Journey........BWP

Another marvelous edition of the BWP Series with PAPA has been held at the Cahaya Lounge (Adjiringanon) in Accra.

This is the 7th on the bill to empower the youth this and every Saturday morning at a posh edifice in the capital for powerful breakfast gathering.

Speaking at the breakfast meeting on Saturday with the theme; “branding/promoting your organization”, Papa said one must be optimistic at any chosen field to make sure that it becomes an acclaimed brand irrespective of the challenges one must go through.

Papa added that “in life you always have to forge on till your brand is recognized and accepted by all, never look back as you forge ahead although there will be tough times you need to look up to God and keep moving because a journey with a thousand miles starts with just a step so get on board by connecting to [email protected]”0264122038.

On her part the Creative Director and the CEO of Christie Brown, Aisha Obuobi, narrated her ordeal as to how she started from school with nothing and how far she has come.

She stated that “it all started with my Grand Mother who was a seamstress, she did that so well so I grew up loving what she does hence it became my passion, I had to work on this when I was in the university, put pieces together and run from one seamstress or one tailor to the order to sew my specific designs for my clients”.

“This went on and on with a lot of disappointments because I did not know how to sew, they kept on bluffing so I had to go to Joyce Ababio for formal training after I completed school and got myself one sewing machine to start something on my own through determination and believing in the brand that I have”, Aisha mentioned.

She added that through her belief in the Most High God she has been able to make it that big and now an internationally acclaimed fashion icon.

She opined that “I pamper myself with Christie Brown because it is beyond Aisha but rather a very huge picture, although I have cried and sometimes I thought of giving up but today I am here as an illustrious woman.

Another renowned Financial Guru who has managed a portfolio totaling $4 billion in assets which was distributed among pension fund, sovereign fund amongst others, Mr. Kofi D. Fynn was there to share a thought on how to rebrand an organization.

Mr. Samuel Solomon who is Sales and Marketing Manager of Blow-chem Industries (producers of Bell-Aqua Mineral Water) also shared some challenges that face rebranding.

Solomon shared how challenging their brand of Bell Aqua mineral water had faced during the introduction.

He stated that Ghanaians are conservative and are not easily adapted to change hence the difficulties confronted in marketing, selling or introducing a new brand.